You may have noticed on our website that we create hair care products and you might be wondering why a brand that focuses on oral care would be creating hair care, and the answer is simple - if we can find the best ingredients to offer the best results (whether they are for teeth or not) then we’ll make it our goal to offer them to you.
During some lab discussions about active ingredients that help to prevent hair loss, fix damaged and overly processed hair, and stimulate new hair growth, we knew we needed to make hair care (and heads up, we have some great new launches coming soon!).
On the topic of good hair let’s dive into the three main active ingredients in our shampoo and conditioner: Organic Argan Oil, Biotin and Keratin. If you’re not familiar with these ingredients, we’ll break it down for you.
Organic Argan Oil comes from the fresh kernels of the fruit of the argan tree in Morocco, it's packed with antioxidants and nutrients like omega-3 fatty acid. This is a key ingredient for moisturizing aged and damaged hair.
Biotin is a complex vitamin commonly known as vitamin H. Over time hair follicles get weaker, which leads to hair loss. Biotin is an essential nutrient in preserving hair strength, texture, and quality.
Keratin is a protective protein found in your hair, helping it stay elastic and youthful. When Keratin levels become depleted due to exterior factors, it can lead to dry, damaged and dull hair. Using Keratin to treat your hair will not only help reduce frizzy hair, but will also help replenish your hair's moisture and repair damage.