Active Wow has changed the game in natural teeth whitening. Our innovative charcoal formulas are easy to use and best of all, they work!
Our mission is to make our consumers feel more confident and beautiful, by providing them with oral care products designed around social experiences that instantly give them a reason to smile.
We encourage everyone to live and share the moments that make them smile. We want you to share a moment that makes you smile. Perhaps its playing with your dog? Maybe it’s the time you spend with your grandma. Or it could be the 15 minute nap you take on a lazy Saturday afternoon.
PHOTO 1 REQUIREMENTS:
Includes minimum 1 Active Wow product in frame. You do not need to be holiding the product(s), but they should be in the shot. Keep it fun and natural. Front logo must be clearly visible and not overly filtered. Bright, fun aesthetic (see link below for inspiration). No competitive brands/products in frame. This picture is people focused. We want a person in the shot with the product!
No boomerangs, it must be a video. Must submit original .mov. Original video must be sent without watermarks or other social media add-ons (no gifs, polls, text, etc). Please record video using your camera first, not directly via Instagram. You must be in the video while holding a product and either using the product or talking about the product.
Suggested talking points that you can use ideally more than 1 of:
“I’ve been using ActiveWow’s premium teeth whitening kit and…”
“I have used ActiveWow’s all natural toothpaste and for a week now and I’m loving the results because…”
“ActiveWow’s premium teeth whitening kit has everything you need including…”
“ActiveWow has made me feel more confident (or beautiful, etc) because…”
BRAND COLOR THEME FOR INSTAGRAM:
Light and fresh (see examples below in photo grid). Direct examples:
https://www.instagram.com/p/B-R6eDpDGMG/ https://www.instagram.com/p/B-QbZ1QDKk4/ https://www.instagram.com/p/B9r6Ms4gy-i/
Please show what makes you smile while holding a product and either using the product or talking about the product.
INSPIRATION PHOTOS FOR THIS CAMPAIGN:
A LOOK AT OUR CUSTOMER:
We can't wait to see your submissions!
- Team Active Wow